Extreme Italy

Extreme accelerates in Italy and appoints Margot Canfeure as Country Manager.


The extreme Group is making a new “transalpine” move by announcing its expansion to Italy — a key step in the Group’s international development.


While the focus often lies on Asia and America, Italy and its capital stand out as an essential hub for extreme’s growth, thanks to its strong roots in sectors of excellence such as jewelry, fashion, beauty, design, gastronomy, hospitality, automotive, and wine & spirits.


The Group will rely on its new Milan headquarters, home to its subsidiary 14SEPTEMBRE — already present in Italy since 2015 and led by Livia Grandi and Marina Zanetta — specialists in the Group’s key sectors: design, interior architecture, and hospitality.


Building on its experience in France, extreme is taking a progressive approach to structuring its growth in Italy, carefully considering the market’s specificities and the needs of local brands — starting with the luxury sector, then moving to gastronomy.


Jean Valentin, CEO of extreme, states: "Since our founding in 1995, extreme has continuously evolved to meet brands' needs. Today, we’re reaching a new milestone with our presence in Milan — a land of
excellence and innovation — opening up exciting opportunities for the Group. And with Italy’s current economic upswing, it’s a great time to move forward! ».


With ten years of experience at L’amour extreme — extreme’s luxury, fashion & beauty agency — Margot Canfeure has been appointed as Country Manager Italy. Her expertise will be a key asset in shaping the
offering and initiating the Group’s expansion in this strategic market.


Margot Canfeure, Managing Director of L’amour extreme and Country Manager Italy, adds: "This expansion into Italy perfectly aligns with both the strategic ambition of the extreme Group and my personal
aspirations. Milan is a city that embodies both the legacy of luxury and a unique creative energy. Contributing to this momentum with extreme marks the beginning of an exciting, meaningful new chapter.".


With its move into Italy, extreme is entering a new phase of growth and reinforcing its commitment to brands across a wide range of industries at an international scale. This first foothold in Milan paves the way for
structured, progressive expansion — in line with the Group’s DNA and ambition.